Question 1

How do you measure results?

Accepted Answer

We define a few meaningful metrics before starting (qualified opportunities, cost per opportunity, response times, hours saved). No confusing reports: one or two key indicators per project.

Question 2

Which businesses can work with Hype?

Accepted Answer

SMEs, professionals, local and national businesses, startups, B2B and B2C companies, e-commerce, hospitality, retail, education and services. If you face visibility, acquisition or process challenges, we can help.

Question 3

Do you only work in certain industries?

Accepted Answer

No. Our approach is industry-independent. Our initial assessment helps us adapt to your context.

Question 4

Do we need to purchase all services?

Accepted Answer

No. You can start with a single service (for example a website or an automation) and add the rest when it makes sense.

Question 5

Can we start with a small project?

Accepted Answer

Yes. We prefer to start with the smallest solution that delivers results, rather than large all-inclusive packages.

Question 6

Who owns the website, accounts and data?

Accepted Answer

It depends on the service: ownership of domain, accounts, code and data is stated in the quote and contract before we start.

Question 7

Do you use AI-generated content?

Accepted Answer

AI helps us make production sustainable (drafts, adaptations, restructuring). Every piece of content is supervised by people. We do not publish artificial content indiscriminately.

Question 8

Does automation replace staff?

Accepted Answer

No. It removes repetitive work so staff can focus on activities that create value.

Question 9

Is the advertising budget included?

Accepted Answer

No. The advertising budget always belongs to the client and is managed through accounts in their name. We handle setup, management and optimisation.

Question 10

What happens if a campaign does not work?

Accepted Answer

We analyse the data and causes, then adjust the offer, creative or targeting. If there is no room for improvement, we say so — we do not persist with something that delivers no return.

Question 11

Can you integrate the tools we already use?

Accepted Answer

In most cases, yes. We adapt to existing tools when they work; we only recommend changing them when genuinely necessary.

Question 12

Are long-term contracts required?

Accepted Answer

It depends on the service: duration and terms are stated in the quote and contract before we start.

Question 13

How much time does the client need to dedicate?

Accepted Answer

Initially, 1–2 hours per week for alignment. Less during delivery — we handle most of the work.

Question 14

Do you also work with in-house marketing teams?

Accepted Answer

Yes. We often act as an operational extension for businesses with an in-house marketer but without all the skills required.

Question 15

Can you also handle video and photography production?

Accepted Answer

Yes. Our in-house production team covers corporate videos, reels, photography, drone footage, interviews and podcasts.

Question 16

How are revisions and approvals managed?

Accepted Answer

Every deliverable follows a structured review cycle: draft, feedback and final version. Nothing is published without explicit approval.

Question 17

Our industry is unusual. Can you still help?

Accepted Answer

Our approach is industry-independent. The initial assessment adapts the language, channels and tools to your context.

Question 18

What happens at the end of the project?

Accepted Answer

You can continue with us or carry on independently. Access, documentation and handover terms are defined in each service contract.

The questions we are asked most often.

Frequently asked questions.

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